White-Label Web Development, Shipped Under Your Brand
The delivery model in detail: how handoff works, what your client sees, what you actually receive, who owns the code, and how long it takes. No mystery, no surprises in front of your client.
How does white-label web development work?
In a white-label web development engagement, the agency signs the client and owns the relationship; an outside developer builds the site and delivers it to the agency, who presents it to the client as their own work. In practice that means four things: an NDA and subcontractor agreement signed before scoping, communication that routes through the agency by default, a build carrying no developer branding or backlink, and full intellectual property assignment at handoff so the agency or its client owns the source code outright. The agency quotes the client at its own retail price and pays the developer a wholesale rate, keeping the margin.
You in Front, Me Behind — On Every Surface
White-label only works if it holds everywhere your client might look. Here's every place a subcontractor normally leaks through, and what happens instead.
What You Actually Receive
Everything below is unbranded and forwardable — written for your client's eyes, not mine.
Source code, assigned
A Git repository with readable history and a clean branching model, transferred to your organization. Full IP assignment on final payment — no license-back, no proprietary framework, no lock-in.
A CMS the client can run
Sanity, WordPress, or whatever the stack calls for — with a content model built for the client's actual editing patterns, not a generic page-builder free-for-all that degrades within six months.
Deployment you control
Production deployed to hosting in your account or the client's, with environment variables documented, DNS and caching configured, and monitoring in place before the cutover.
QA and accessibility results
Cross-browser and device testing, Core Web Vitals numbers, WCAG checks, and a redirect map for migrations — written up so you can hand the evidence to a client who asks for it.
Unbranded handoff docs
A written handoff document and a short screen-recorded walkthrough with no developer branding, ready to forward to the client or drop into your own onboarding materials.
A support window
A defect-support period after launch at no extra cost, so the first month of client questions doesn't turn into a change order or an emergency for your team.
From NDA to Transfer
NDA & Scope
Signed before the details. You send the brief, comps, or the client's problem; I return a fixed scope, a timeline with real dates, and a wholesale quote. If it doesn't fit, you find out here.
Kickoff & Access
One kickoff call with you — plus the client if you want me there under your name. I take repository, hosting, and CMS access, audit anything I'm inheriting, and confirm the content dependencies that could move the date.
Build in Sprints You Can Show
Work lands on a staging link continuously, so you always have something real to put in front of the client instead of a status update. Questions come to you, not around you, batched rather than trickled.
QA, Client Review, Revisions
I QA before you see it. You review, the client reviews through you, and revisions run in one consolidated pass rather than a drip of one-off tickets — which is what keeps the launch date honest.
Launch & Transfer
Planned cutover: DNS, redirects, caching, analytics verified, monitoring live. Then the repository, docs, and walkthrough transfer to you, and the support window starts.
Frequently Asked Questions
You do — or your client does, whichever your contract with them specifies. Every partner engagement includes full IP assignment on final payment: source code, design files, content models, and documentation transfer to you with no license-back, no proprietary framework you have to keep paying for, and no hosting you're locked into. I keep no rights to reuse the build. Nothing in the codebase phones home to me.
A Git repository with readable commit history, the production build deployed to hosting you control, CMS schemas and seeded content, environment variable documentation, a redirect map if it was a migration, QA and accessibility results, and a written handoff doc plus a short screen-recorded walkthrough — all unbranded, so you can forward them to your client or your own team as-is. If you want the handoff doc in your agency's template, send it and I'll write into it.
Your agency, and nothing else. Staging links live on a neutral or your-branded domain, commits and CMS entries carry no Black Lab attribution, and there's no footer credit or backlink in the delivered site. If I join a client call, it's under your agency's name and email as a member of your team. Your client only learns a partner was involved if you decide to tell them.
A landing page or template build runs 3–7 business days. A marketing site of 8–15 pages runs 3–6 weeks. A larger custom build with integrations, a migration, or a complex content model runs 6–12 weeks. Those clocks start when design and content are approved on your side — the most common cause of slippage on partner projects is content arriving in pieces, so I flag the dependency in the scope rather than absorbing it silently.
Both, though most agencies use me for build only — you have designers, and they should stay in charge of how the client's brand looks. Send Figma and I'll build it faithfully and flag the two or three places where the comp will cause a responsive, accessibility, or CMS-editability problem before I build them. If you don't have design capacity for a given project, I can design and build, but that's a separate line in the quote.
You do, with me behind you. Every build includes a post-launch support window for defects at no additional cost. After that, most partners keep a monthly retainer so client requests, dependency updates, and small features have somewhere to go — you bill it as your maintenance plan. If you'd rather take full ownership at launch, the handoff documentation is written so your team or the client's can pick it up cold.
Michael Beasley
Senior Web Developer & Founder — you work directly with me on every engagement. No account managers, no bench of junior developers.
Send Me the Build You Need Staffed
Brief, comps, or just the client's problem — I'll come back with a fixed scope, a real timeline, and a partner rate you can mark up. NDA first if you need one.
No reseller program, no minimum volume, no pitch deck. One senior engineer you can put on the work and take off it.