I Don't Ghost.I Ship.
You're either a business owner tired of a templated site with your phone number slapped on it — or an agency tired of watching in-house dev capacity crater your margins. Either way, you don't need a 40-slide deck with “synergy” in it — you need someone who ships. No templates. No offshore handoffs. No junior dev cutting their teeth on your codebase while you pay senior rates.
Currently taking on new partners & direct clients
Based in Cincinnati — working with clients in Chicago, Michigan, Massachusetts, and across the East Coast
For Businesses That Depend on Their Website
Whether you're a small business that needs a site built right, or an agency that needs a technical partner you can white-label — I build it.
Small & Growing Businesses
A professional site that brings in calls, bookings, and quotes — not just exists.
Agencies & Strategy Firms
White-label build and SEO capacity under your brand. You keep the client.
Healthcare & Clinics
Appointment bookings, patient acquisition, and local visibility.
Ecommerce & DTC
Higher AOV, faster pages, and conversion paths that close.
When Your Website
Has to Perform
They look good but don't convert
They rank poorly because of weak technical foundations
They're slow, bloated, and hard to maintain
They don't guide users to take action
They create friction instead of trust
That's not a marketing problem. It's a build problem.
Built Differently —
Because It Is
This isn't a traditional agency model.
Engineering-first
No templates. No shortcuts. Built for performance from the start.
SEO-first architecture
Clean structure, fast load times, and built to rank from day one.
Conversion-driven UX
Every page is designed to move users toward action.
Proof Over Promises
Zero Gravity of Northern Kentucky
A Northern Kentucky medical spa's WordPress site, rebuilt for speed — WooCommerce ripped out, booking links generalized, and page load times cut dramatically.
Dermatology Clinic
312%
More appointment bookings
Cincinnati practice, 6 months post-launch
Read the story →Ecommerce Brand
164%
Increase in average order value
Redesign + CRO, measured in first 7 days
Read the story →Manufacturing Company
4.2×
More qualified RFQs
Industrial website rebuild
Read the story →B2B SaaS
68%
Faster page load times
Performance optimization engagement
Read the story →“Michael didn't just build us a website — he rebuilt how we think about our online presence. Within 7 days of launch, our average order value jumped 164%. The ROI was immediate and measurable.”
Brian T.
CEO, The Shortening Shuttle
You Work Directly With the Person Doing the Work
No layers. No handoffs. No disconnect between strategy and execution.
No account managers
You talk directly to the person making decisions and writing code.
No junior developers
Every line is written by someone who owns the outcome.
No delays between idea and implementation
Strategy and execution aren't separated by layers of process.
Faster decisions, better outcomes
Fewer handoffs mean fewer gaps — and faster results.
Most agencies sell strategy and outsource execution.
This is execution-driven strategy.
Michael Beasley
Senior web developer and founder of Black Lab Development. Every engagement is hands-on — you work directly with the person writing the code, making the technical decisions, and owning the outcome. No handoffs. No layers.
The LAB Framework™
Every Black Lab Dev engagement follows the same structured methodology — so outcomes are predictable, not dependent on who gets assigned to the project.
Learn
Understand your business goals, target buyers, and technical constraints before touching a line of code or a single design element. Discovery isn't billable overhead — it's the work that makes everything else cost less.
Architect
Define the information architecture, content strategy, integration map, and conversion paths. Decisions made here prevent expensive course-corrections later — and produce websites that scale.
Build
Develop, optimize, and launch. Clean code, measurable performance, and a handoff your team can actually maintain. Measurement is in place before go-live, not added as an afterthought.
Frequently Asked Questions
Most projects launch in 6–10 weeks. Smaller optimization engagements (conversion audits, performance work) can be completed in 2–4 weeks. Timelines depend on scope and content readiness — I'll give you an honest estimate before anything starts.
Custom website builds typically start at $4,000–$9,000. Conversion optimization and performance engagements start at $1,800–$4,000. Every project is scoped based on your goals, not a one-size-fits-all package. I'll provide a clear, fixed quote upfront.
A conversation about your business goals, your current pain points, and access to your existing site (if applicable). I handle discovery, strategy, and technical planning — you don't need a brief, wireframes, or a spec document to get started.
Yes. While I'm based in Cincinnati, OH, I work with small businesses and agency partners nationwide. My process is fully remote-friendly, with direct communication between you and me — the person actually doing the work.
I don't disappear after go-live. Every project includes a post-launch support window, performance monitoring, and a handoff your team can actually maintain. Ongoing retainers for optimization, content, and technical support are available if needed.
You work directly with a senior engineer — not a project manager relaying messages or a junior developer assigned after the sale. Fewer handoffs means faster decisions, fewer gaps, and better outcomes. Every engagement involves direct communication and full accountability.
Fast. Searchable. Built to Last.
Core Web Vitals optimized
Clean, indexable code
Structured data and SEO best practices
Built for long-term performance — not short-term patches
Because speed, structure, and visibility directly impact conversions.
Trusted by Businesses Locally and Nationwide
I work with companies in:
Cincinnati & Northern Kentucky
Chicago
Across Michigan and Massachusetts
Throughout the East Coast
From local clinics to multi-location organizations, the goal is the same — a website that performs.
If Your Website Isn't Driving Results,It's Holding You Back
Schedule a discovery call. I'll talk through what's limiting your site and what it would take to fix it — no commitment required.
Trusted by teams that expect their website to perform