A Slow Website Is a Business Problem, Not a Technical One

Core Web Vitals are Google's official user experience metrics: LCP (Largest Contentful Paint, how fast the main content loads), INP (Interaction to Next Paint, how responsive the page is to user input), and CLS (Cumulative Layout Shift, how stable the layout is as it loads). Pages that fail Core Web Vitals are demoted in search rankings. Pages that pass them rank higher — and convert better, because fast pages lose fewer visitors before they engage.

Lighthouse runs in a controlled lab environment with throttled conditions. Real-user performance — what Google actually measures through Chrome User Experience Report (CrUX) data — often diverges significantly from lab scores, especially on mobile. A 90+ Lighthouse score on desktop can coexist with failing Core Web Vitals in the field. I diagnose real-user performance, not lab theater.

Yes, in most cases. Performance problems are usually concentrated in a small set of root causes: unoptimized images, render-blocking scripts, missing caching headers, bloated third-party tags, and inefficient fonts. Many of these can be fixed without touching the underlying architecture. A full rebuild is only recommended when the platform itself is the bottleneck — which happens with some page builders and legacy CMSs.

It depends on what's causing the problems. A focused performance audit and implementation engagement typically runs $2,500–$8,000 for an existing site. Complex rebuilds required when the platform is the bottleneck are scoped separately. The conversation starts with a free performance audit to understand what's actually wrong.

Yes, directly. Google's own research shows that a 1-second improvement in mobile load time increases conversion rates by up to 27%. For B2B sites, where buyers are evaluating multiple vendors, a slow site is a signal of broader organizational competence. Across performance engagements, the clients who see the biggest conversion lifts are the ones where speed was the primary friction — buyers were leaving before the page finished loading.

A focused performance audit takes 3–5 business days and produces a prioritized list of root causes and recommended fixes. Implementation of identified issues typically runs 2–6 weeks depending on the number of root causes and whether platform changes are required. Results in Core Web Vitals data are measurable within 28 days of changes going live, which is how long Google's CrUX data takes to reflect field improvements.

Any business where website speed directly affects revenue — eCommerce stores losing sales to abandoned carts, B2B companies where a slow site signals incompetence to technical buyers, or any site seeing declining organic rankings due to poor Core Web Vitals. Sites built on Elementor, Divi, WPBakery, or other page builders are the most common candidates, as those platforms generate excessive markup and JavaScript that's hard to optimize without a rebuild.