Real Work.Real Outcomes.
If a website doesn't generate leads, bookings, or pipeline — it's not doing its job. Here's what building it right actually produces.
Whole30 — Enterprise Platform & React Engineering
Whole30 is a high-traffic health and wellness platform serving thousands of daily users across recipe discovery, program guidance, and a curated partner marketplace — built on a performant WordPress foundation with key features delivered as embedded React components for speed and SEO control.
What Was Built
- WordPress platform scaling to 6,000+ daily users
- React components — Recipes, Articles, Testimonials, Approved Partners
- Custom plugins, themes, and Gutenberg blocks
- Shopify, CRM, SMS, and marketing automation via REST API
- CI/CD, Cloudflare CDN, and WAF security hardening
- Technical SEO rebuilt — 60% → 97% site health
- Infrastructure costs reduced by 25%
Stack
Health & Wellness · eCommerce · High-Traffic Content
Discuss Your ProjectResults That Speak for Themselves
eCommerce Website Redesign That Increased AOV 164% in 7 Days
A focused website redesign that increased average order value 164% and total revenue 88% in under seven days — by engineering buyer behavior, not chasing traffic.
High-Performance Website Rebuild: What We Learned (Even Without Launch)
A performance-first WordPress rebuild using Gutenberg and React components reduced Total Blocking Time from 400ms to 80ms and achieved a 91 performance score — even without a production launch.
Client Work

Built a custom Shopify storefront for a specialty food brand using Liquid templating and Tailwind CSS, featuring a dynamic oil savings calculator to drive customer engagement and conversions.
- Custom Shopify theme development with Liquid
- Tailwind CSS styling and responsive layout
- Interactive oil savings calculator built in JavaScript
- Product page and collection template customization
- Brand-aligned UI with performance optimization

Brochure site for a local auto detailing business — built with Next.js and Sanity.io CMS for fast performance and easy content management.
- Next.js application development
- Sanity.io CMS integration
- Performance and SEO optimization
- Responsive UI and component-based architecture

Designed and developed a modern, high-performance marketing website using Next.js and Vercel for fast load times, scalability, and streamlined content delivery.
- Next.js application development
- Vercel hosting and deployment pipeline
- Performance and SEO optimization
- Responsive UI and component-based architecture

Designed and developed a dynamic news and storytelling hub for Seven Hills School, showcasing student achievements, faculty insights, and school events through a structured, engaging WordPress experience.
- Custom WordPress templates for news articles and editorial content
- Responsive, mobile-first layout for accessible reading across all devices
- Optimized performance and usability to highlight ongoing student achievements

Designed and built a custom interactive campus map plugin for WordPress, delivering an intuitive user experience backed by performant PHP and JavaScript architecture.
- Custom WordPress plugin development
- Interactive map UI built with JavaScript
- Dynamic data management via WordPress admin
- Performance-optimized PHP backend integration

Modernization and long-term support of a multi-location restaurant platform with legacy constraints and ongoing operational needs.
- Custom WordPress development
- Location & content management systems
- Performance and reliability improvements
- Ongoing platform support

Enterprise web platform and marketing automation support for a medical device manufacturer operating in regulated environments.
- Enterprise WordPress platform
- CRM & marketing automation integrations
- SEO and performance improvements
- Long-term technical stewardship

Engineering support for an industrial automation platform requiring reliability, scalability, and clean integration between systems.
- Enterprise WordPress platform
- CRM & marketing automation integrations
- SEO and performance improvements
- Long-term technical stewardship

Engineering support for an ecommerce platform requiring reliability, scalability, and clean integration between systems.
- Enterprise WordPress platform
- CRM & marketing automation integrations
- SEO and performance improvements
- Long-term technical stewardship

Engineering support for a cybersecurity firm requiring reliability, scalability, and clean integration between systems.
- Drupal development
- Performance optimization
- Technical leadership and execution

Custom plugin and API integration work for a solar energy platform focused on reliability and technical precision.
- Custom WordPress Plugin
- API Integration
- Technical leadership and execution

Ongoing WordPress engineering and WooCommerce support to maintain a reliable, high-performing patient and product experience.
- WordPress maintenance and feature development
- WooCommerce configuration and support
- Performance, security, and reliability improvements

Modernized a WordPress-based digital presence through Elementor cleanup, technical SEO improvements, and eCommerce support.
- Elementor structure and styling refactor
- Technical SEO and site health optimization
- Page speed and Core Web Vitals improvements
- WooCommerce configuration and support

Built and maintained a custom WordPress theme delivering a responsive, search-optimized website to support manufacturing brand visibility and lead generation.
- Custom WordPress theme development
- Responsive design implementation
- SEO and site health optimization
- Ongoing development and support

Engineering support for a fintech platform requiring reliability, scalability, and clean integration between systems.
- API integrations
- WordPress Plugin Development
Ready to Become the Next Case Study?
Every engagement is measured against real pipeline outcomes — qualified leads, conversion rates, and revenue attributed to the website.
Start with an audit. We'll identify what's limiting your site and show you exactly what we'd fix.