Black Lab Development
Black LabDevelopmentDevelopment
Case Studies

Real Work.Real Outcomes.

If a website doesn't generate leads, bookings, or pipeline — it's not doing its job. Here's what building it right actually produces.

6,000+
Daily Users
Platform scale
60%→97%
SEO Health
+37 points
−25%
Cost Reduction
Infrastructure
+50%
Integrations
API-driven
Featured Case StudyOngoing Engagement

Whole30 — Enterprise Platform & React Engineering

Whole30 is a high-traffic health and wellness platform serving thousands of daily users across recipe discovery, program guidance, and a curated partner marketplace — built on a performant WordPress foundation with key features delivered as embedded React components for speed and SEO control.

What Was Built

  • WordPress platform scaling to 6,000+ daily users
  • React components — Recipes, Articles, Testimonials, Approved Partners
  • Custom plugins, themes, and Gutenberg blocks
  • Shopify, CRM, SMS, and marketing automation via REST API
  • CI/CD, Cloudflare CDN, and WAF security hardening
  • Technical SEO rebuilt — 60% → 97% site health
  • Infrastructure costs reduced by 25%

Stack

WordPressPHPReactGutenbergREST APIShopifyCloudflareGitHub ActionsActiveCampaign

Health & Wellness · eCommerce · High-Traffic Content

Discuss Your Project
15 Projects

Client Work

The Shortening Shuttle screenshot
The Shortening Shuttle logo
The Shortening Shuttle

Built a custom Shopify storefront for a specialty food brand using Liquid templating and Tailwind CSS, featuring a dynamic oil savings calculator to drive customer engagement and conversions.

  • Custom Shopify theme development with Liquid
  • Tailwind CSS styling and responsive layout
  • Interactive oil savings calculator built in JavaScript
  • Product page and collection template customization
  • Brand-aligned UI with performance optimization
Rev & Rinse Auto Detailing screenshot
Rev & Rinse Auto Detailing logo
Rev & Rinse Auto Detailing

Brochure site for a local auto detailing business — built with Next.js and Sanity.io CMS for fast performance and easy content management.

  • Next.js application development
  • Sanity.io CMS integration
  • Performance and SEO optimization
  • Responsive UI and component-based architecture
Blum Media Group screenshot
Blum Media Group logo
Blum Media Group

Designed and developed a modern, high-performance marketing website using Next.js and Vercel for fast load times, scalability, and streamlined content delivery.

  • Next.js application development
  • Vercel hosting and deployment pipeline
  • Performance and SEO optimization
  • Responsive UI and component-based architecture
Buzzworthy screenshot
Buzzworthy logo
Buzzworthy

Designed and developed a dynamic news and storytelling hub for Seven Hills School, showcasing student achievements, faculty insights, and school events through a structured, engaging WordPress experience.

  • Custom WordPress templates for news articles and editorial content
  • Responsive, mobile-first layout for accessible reading across all devices
  • Optimized performance and usability to highlight ongoing student achievements
Seven Hills School screenshot
Seven Hills School logo
Seven Hills School

Designed and built a custom interactive campus map plugin for WordPress, delivering an intuitive user experience backed by performant PHP and JavaScript architecture.

  • Custom WordPress plugin development
  • Interactive map UI built with JavaScript
  • Dynamic data management via WordPress admin
  • Performance-optimized PHP backend integration
Frisch's Big Boy screenshot
Frisch's Big Boy logo
Frisch's Big Boy

Modernization and long-term support of a multi-location restaurant platform with legacy constraints and ongoing operational needs.

  • Custom WordPress development
  • Location & content management systems
  • Performance and reliability improvements
  • Ongoing platform support
Haag-Streit USA screenshot
Haag-Streit USA logo
Haag-Streit USA

Enterprise web platform and marketing automation support for a medical device manufacturer operating in regulated environments.

  • Enterprise WordPress platform
  • CRM & marketing automation integrations
  • SEO and performance improvements
  • Long-term technical stewardship
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FAZTEK

Engineering support for an industrial automation platform requiring reliability, scalability, and clean integration between systems.

  • Enterprise WordPress platform
  • CRM & marketing automation integrations
  • SEO and performance improvements
  • Long-term technical stewardship
Epoxies screenshot
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Epoxies

Engineering support for an ecommerce platform requiring reliability, scalability, and clean integration between systems.

  • Enterprise WordPress platform
  • CRM & marketing automation integrations
  • SEO and performance improvements
  • Long-term technical stewardship
Enduir Cybersecurity screenshot
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Enduir Cybersecurity

Engineering support for a cybersecurity firm requiring reliability, scalability, and clean integration between systems.

  • Drupal development
  • Performance optimization
  • Technical leadership and execution
Melink Solar screenshot
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Melink Solar

Custom plugin and API integration work for a solar energy platform focused on reliability and technical precision.

  • Custom WordPress Plugin
  • API Integration
  • Technical leadership and execution
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Mona Dermatology

Ongoing WordPress engineering and WooCommerce support to maintain a reliable, high-performing patient and product experience.

  • WordPress maintenance and feature development
  • WooCommerce configuration and support
  • Performance, security, and reliability improvements
Zero Gravity screenshot
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Zero Gravity

Modernized a WordPress-based digital presence through Elementor cleanup, technical SEO improvements, and eCommerce support.

  • Elementor structure and styling refactor
  • Technical SEO and site health optimization
  • Page speed and Core Web Vitals improvements
  • WooCommerce configuration and support
Plastech Molding screenshot
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Plastech Molding

Built and maintained a custom WordPress theme delivering a responsive, search-optimized website to support manufacturing brand visibility and lead generation.

  • Custom WordPress theme development
  • Responsive design implementation
  • SEO and site health optimization
  • Ongoing development and support
Luma Financial Technologies screenshot
Luma Financial Technologies logo
Luma Financial Technologies

Engineering support for a fintech platform requiring reliability, scalability, and clean integration between systems.

  • API integrations
  • WordPress Plugin Development

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Every engagement is measured against real pipeline outcomes — qualified leads, conversion rates, and revenue attributed to the website.

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